Responsive Web Design

Posted on by MKIM

RWD (Responsive Web Design) – Definition & Applications

Studies have demonstrated that when a user accesses a website there is a ten-second ‘window’ within which that user decides to stay and browse, or quits to seek a faster-loading alternative site with greater relevance and a better design. Research also reveals more than 30% of potential purchasers exit a slow landing page in under five seconds, and even a single-second wait causes an 11% cut in PVs (page views).

Consequently, poor-quality user contact has the potential to limit user participation and reduce conversion rates.

RWD explained

In essence, responsive web design – a Brighter Media specialism – optimises both cross-platform and mixed-media compatibility. This is achieved by configuring an adaptable website format linked to ultra-smart CSS3 media queries. The result is a smooth-response website giving the same positive user experience across all smartphone, tablet and laptop platforms.

You may well have encountered sites offering poor mobile access which feature flawed displays and suffer screen-sizing issues. These are the classic symptoms exhibited by sites lacking RWD implementation.

Why RWD is essential

In 2014, many of your target audience already enjoy the benefits of trouble-free Internet access via mobile devices, so it is important to consider projections about future trends.

(1. Graph via Walker Sands Digital)

Internet-traffic data for 2013 (fourth quarter) indicates 28% of access requests – more than one in every four – were made from mobile devices. Comparing this with the equivalent 2012 data shows that this mode of access rose by 37.5% in just one year. Predictions suggest that such devices will continue to proliferate, thus this current trend is set to accelerate.

The message to business is that your website must offer a positive experience to mobile users otherwise, as explained above, when confronted with delays and display issues, they will look elsewhere. Therefore, in a changing marketplace your leads could actually be set to decrease.

Should your present site lack RWD optimisation, experiment with mobile access to troubleshoot potential problems. Better still, get someone unfamiliar with the site to attempt tablet or smartphone access. This will give some valuable insight as regards the site performance access and navigation issues your mobile users will experience.

We offer customers a call-back facility, so please feel free to contact MK Internet Marketing if you have queries about RWD, or any of our other services.

You can also use our free tool http://www.mk-internetmarketing.co.uk/responsive-checker-tool to see what your website looks like on a mobile.

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